Sunday 24 February 2013

POSTMODERN HW


HALF TERM WORK 

QUESTIONS
1. What does Post Modernism suggest about the value of high art (eg opera) and popular culture (eg TV)

It suggests that postmodern media rejects any media product or text and there is no actual value to these anymore as, anything can be art and can have an audience and there is no longer anything new to produce.

2. What does Post Modernism suggest about the ideas of truth or reality - how is this linked the the Media?

That media and reality has collapsed so we don’t know what the truth is anymore or reality. 

3.Who were the 2 big thinkers and what concept do their theories share?

Jean-Francois Lyotard and Jean Baudrillard  both shared that we need to challenge dominant ideas 

4.Give an example of 3 'Grand-narratives' or 'Meta-narratives' (2 will need you be your own not listed in the chapter)


Metanarrative
abstract ideas
Grand narrative 
Examples:  Christianity, (they believed that the human nature, is characteristically sinful, but has the possibility of redemption and experiencing eternal peace in heaven ) Marxism (Marxists believe that in order to be emancipated, society must undergo a revolution.)  etc are all grand narratives which purport to explain things and reassure people. But with the advent of Post modernism in 1970s and 80s, the grand narratives started to disappear. Theorists understood that things can be understood only in parts not completely as there are no absolute truths. That there are only mininarratives which are provisional, temporary and relative truths.


5.What is significant about Disneyland and simulacrum?
Disneyland is a place that is real yet clearly a functional representational of everything being perfect.  The significance of Disneyland and simulacrum is that we don’t actually live in a perfect nonviolent happy world that Disney is portraying.  

6.How is our understanding of the events of 9/11 hyper-real?
Our understanding of the event is hyper real as we wasn't actual there when it happened, images and videos showed us this so we don’t know what really happened and how people felt (the truth)

7.What is significant about the Matrix as an example of Baudrillards ideas of simulation & hyper-reality?
The guy Neo reads Baudrillard's books what shows it is hyper-reality and simulation he knows it is not real 

8.Why are Post-modern elements of The Mighty Boosh ?

Because it is a parody, there are many different intertexual references programs. So it is not just one genera it has a wide range of conventions.

9.Why are Post-modern elements of Extras ?
Because of the different elements
like parodye

10.Why is Grand Theft Auto Post-modern?

Grand Theft Auto is Post-modern because we can create ‘humans’ and do anything we want without never dying just come back to life and start again, there is no actual  limit. It’s a fake Simulated game version of reality.

11.Why is the Cadburys Gorilla ad Post-modern?
Because the advert focuses on entertaining people as we like being entertained rather than told to buy something, so they do this rather than selling the product as it makes us want the product more and be happy eating it.

12.What does FLOW and IMMERSION mean?

Flow
people participating in an activity and they give feedback
Immersion
what the gamer puts in and how they are involved. For example sims are a great example of the human life and world, games go beyond to achieve things virtually rather than reality, they are putting more emotion  the game.

ESSAY 

"Explain why your case study is post-modern, analysing how it constructs meaning through its post-modern features"
Black mirror
http://www.channel4.com/programmes/black-mirror/4od#series-2

http://www.youtube.com/watch?v=ld9m8Xrpko0

I have chosen to talk about Black mirror serious 2 as this is a very good example of postmodern as this explores our modern reality. Martha loses her boyfriend Ash and her friend Sarah tells her about a new service that lets people stay in touch with the deceased. By using all his past online communications and social media profiles, a new 'Ash' can be created. Martha at first doesn't want to know and in the end out of curiosity, loneliness and sadness decides to talk to 'him'. By using technology she can call him up have a full convocation and take him places, show him things and by the next day she want more, a real life virtual Ash. All this that she has of Ash is fake, however she starts to think it is real and bonds with him even sexually. The fact that technology can take over our world and start to make things even people, constructs the meaning of postmodern, as technology and media can take over lives and become tour way of life. As clearly she prefers to have more and lives in a virtual world. Her life isn't real anymore however she is blinded and taken over by technology. That fact that people die every day and want the people they love come back can happen, due to technology. This is hyper real as it shouldn't happen but can in the future. It shows that reality is no longer pure or truth as our culture is full of media and we can no longer separate them as there is a full blur of boundaries. What is real what is true? No one knows anymore.

MATCH UP 

1. Post-modern
 E. A historical period in Western culture after the Second World in which society became dominated by information technology


2. Post-modernit
C. The semiotic landscape of a society dominated by consumer culture and information technology

3. Parody
 A. to copy something in a humorous and tongue in cheek way.- stylistic approach
 
4. Pastiche= H. 
To copy something without humour, irony or anything else that communicates difference

5. Hyper-reality
K. collapse of the distinction between the real and simulated. - can be argued style and a theme. a hyper real style and hyper real theme.

6. Consumer culture
 B.  A culture and society in which individual and collective identity is constructed in material acts of economic exchange e.g. shopping 

7. Simulacrum
D. A copy without an original- it is a theme not a style.
 
8. Cultural capital

I. the dominant way of thinking about society and 
culture enforced by the ruling class. 

9. Signifier and the signified
 G. The basic units of semiotic analysis.

10. Multi-accentuality
 L. The way in which meaning changes according to context and over-time.

11. Ideology
J. A system of beliefs or ideas.

12. Hegemony
 F. The knowledge and information that informs
people’s cultural consumption in a post-modern society




Monday 28 January 2013

Website

Finishing touches 

I added content to the photo page from pictures i took of the band
I then added more content to the other pages and lined them up 
Alex added the logo and added pictures to the merchandise page, created and placed the banner in also changed the fonts for the page links.

I then fixed up the final touches of the site aligned everything, made sure links where working and made sure the video auto plays opened, the pages show on every page and published the website.

 We decided to change back to the orange detailed background as it stands out from the blues we have used in out digipack and details on the website, it also brings out the orange we used alot in the music video


My final creations of digi pack

I did the inside spine, and covers including the Cd



I in the end changed the style of the Cd to match the industrial style of the whole theme of the digi pack 


Friday 25 January 2013

Creations Digi pack website background

Inside Digi pack Changed the colour and deleted the writing 



 



Final Inside 

Website Background 

 Skeleton 






 Final


 Disk 



As we changed our scheme to blue i edited the website background colour and finished of my digi packs

Wednesday 23 January 2013

Digi pack creation

I went in to media from 11am- 3pm to start working on the digi pack properly so that adjustments can be made. 

i Started working on correcting the digi pack so i made the main park of it, then alex will be adding the cloudy sky on top with more detail

I then started on the spine of the digi pack made it simple but effective with the album title.

I then started on the actual CD i thought about keeping the gritty effect and done this effect one photoshop






Tuesday 22 January 2013

Website creation

I looked at many different type of band websites and went on the basis of their layout and style

I chose this type of lay out as it was simple and stylish at the same time, i could see potential of creating a good band image for us though this website lay out



 




I first changes the pages names and chose the sweeping effect for the transitions of the pages.


I then added simple content for example the blog, the social network connections and links to the pages and options to buy. I then changed the font style to suit the theme.




digi pack front and website creation

i stayed behind after school till 3:40pm 6pm  to work on the front of the digi pack and the background of website


Website background


I worked on the website adding the context just now final touched will need to be made. Alex will be creating the website banner